UNRIVALLED Airline IT Expertise

Offering solutions for the commercial & operational airline IT market

T2RL is a sounding board and trusted advisor to airline and vendor executives in strategy, sales, marketing and products, offering unique insight into the airline technology market wherever you are. T2RL help executives reduce risk, resources and cost enabling them to make the right decisions at the right time. In addition to the established PSS RFP Procure IT process, T2RL research other areas complimentary to PSS and can engage in similar RFP processes for Operations Systems, Loyalty Systems, Integration Systems, Revenue Accounting, Revenue Management Systems and E-commerce and Merchandising systems.

Market Analysis & Primary Research

T2RL publish their research on the subscription website www.t2rl.net

T2RL track vendor market shares for each of the key applications according to a defined framework based on passengers boarded, enabling airlines to make informed decisions when selecting solutions to their technology requirements. It allows solutions vendors to understand the dynamics of the market and their competitive position within it and investors to evaluate opportunities for providing capital to the industry.

The data available is the result of over a decade of research into the market by the principals of T2RL. It is derived from published sources and direct primary research that has been carried out since 1999. T2RL continue to gather data in the course of their work with airlines, IT vendors and investors. Airlines and vendors pay for services through annual subscriptions. Investors and equity analysts also purchase the research for investment purposes. Access to this data is via our subscription website at www.t2rl.net.

Procure IT RFP process; minimising the risks in airline IT procurement

T2RL save the airline a fortune during complex IT system procurement negotiations. Our Procure IT RFP process saves airlines on legal fees and time.

Having conducted many workshops with airline and vendor staff, prepared detailed requirements, developed RFPs, analysed responses and concluded contracts for multiple carriers, T2RL have a unique insight into vendor solutions and their deployment, pricing and approach to negotiations. This knowledge allows airlines to select a process that suits their own working practices and resources for the purposes of defining, selecting and concluding a contract for the provision of technology services. Using T2RL’s RFP templates can reduce the time to contract as well as legal costs.

Derived from a set of key business model parameters, T2RL can make a recommendation on “best of fit” for any given airline based on many years of experience. The goal of any process is then to secure the supply of the services for the best possible price and under the most favourable terms taking into account each airline’s different position and leverage with vendors and its own internal capabilities (both IT and business sophistication). T2RL are immersed in PSS procurement managing multiple engagements every year. T2RL can run a RFP process in just 17 weeks.

Distribution Strategy Development

T2RL assist airlines in the calculation of distribution contribution per channel to develop a distribution strategy and use this to work up the PSS requirements.

Airlines need support around definition of distribution strategies for revenue generation. T2RL support a combination of project initiatives, technology deployment and Global Distribution Systems (GDS) negotiations as part of the distribution strategy.

Revenue management complexity increases the options for distribution where often small and medium sized airlines lack the skilled resources to work through all of the complexity quickly and efficiently. T2RL provide clarity of thought in distribution strategy and clear costs and analytical frameworks based on the combination of cost and revenue.

CONFERENCES: Where airline industry IT procurement executives and vendors meet

T2RL organise two conferences every year for airline industry IT procurement executives and vendors to meet and do business.

New Generation of Airline Passenger Systems Conference

The three-day conference will be held during 10-12th October 2017 in London. Last year’s event attracted over 300 delegates including the TOP EXPERTS within the industry. The conference actively helps airlines in their mission to gain real value from investment.

“Very good, and the new ‘question solution’ in the panel debates was impressive.”

Technology and Innovation in Airline Distribution Conference

The two-day conference will again take place in Asia next year. The 2017 event was a great gathering of distribution experts with over 160 INDUSTRY PROFESSIONALS in attendance. The conference facilitated innovative discussions to support best practice sharing, create solutions to content issues and gain clarity in your commercial vision within a fast growing market.

“Informative, entertaining and thought provoking”

Dedicated Research

T2RL are able to create dedicated research artefacts for clients seeking a deeper understanding of specific areas of our coverage. We can work independently, under our own name, or in conjunction with the client’s own resources to produce bespoke reports and datasets to tight specification and short timescales.

‘Dragon’s Den’ Workshops

T2RL run workshops in which companies may pitch their product and service ideas to a panel consisting of current and recently retired senior executives. Following a rigorous question and answer session we provide a written report on the viability of the pitches and offer advice for development.